When the small startup company AMG Elites commissioned me to design their business cards, it quickly became apparent that their brand lacked foundational elements such as a logo and style guide. Recognizing this opportunity, I proposed a more comprehensive branding solution, which the company eagerly embraced. Over several days, I collaborated closely with one of the founders, Youssef Zirari, to create a cohesive style guide that captured the essence of their business.
The deliverables included a professional logo, a carefully curated color palette, and a typography selection that aligned with AMG Elites’ identity and vision. Through this process, I ensured the brand’s design was modern, cohesive, and scalable for future applications. This project allowed me to combine my skills in graphic design, branding, and client collaboration to establish a solid foundation for the company’s visual identity.