Mailei Brodniak

Square Baby Case Study

In fall of 2023, an Oregon-based nutritional baby food company called Square Baby launched their #GoodFeeds campaign, in which the company pledged to donate to No Kid Hungry for every post their followers made using the hashtag #GoodFeeds. During this time, I conducted a comprehensive case study of the campaign to analyze the social media strategies behind its performance. This project involved meticulously tracking hundreds of posts as well as all user-generated content across multiple platforms, delving into engagement metrics, and evaluating website data to assess the campaign’s effectiveness. By synthesizing these insights, I identified key strengths, pinpointed areas for improvement, and provided actionable recommendations to enhance future efforts.

The final deliverable was a detailed case study dissecting the campaign’s outcomes, examining how specific content strategies, platform usage, and audience interactions contributed to Square Baby's results. This project allowed me to refine my expertise in data analysis, social media strategy evaluation, and content performance assessment while delivering meaningful insights to drive better results.

Social Media Strategy Evaluation

By examining platform usage, audience interactions, and content strategies, I identified key factors that contributed to the campaign’s performance and areas for improvement, providing actionable insights for future optimization.

Data Analytics

I tracked hundreds of social media posts across multiple platforms, analyzing engagement metrics and website data to identify trends, evaluate content performance, and assess the overall impact of the #GoodFeeds campaign. I then interpreted this data into a series of data visualizations to ensure comprehension among readers.

Multiplatform Writing

I demonstrated strong technical writing skills and a clear, informative voice by crafting a detailed case study that synthesized data and analysis into an accessible, professional format. My writing effectively conveyed insights and recommendations tailored to Square Baby’s multiplatform campaign in a meaningful and engaging way.